BIGUP
Illustrated figure opening a shirt to reveal embroidered stars
Discover

Building brands between China and the world.

BIGUP is a brand strategy and business development consultancy helping Chinese and international brands grow through positioning, market entry, partnerships and creative development.

Connected capabilities

01

Business development

Strategic partnerships, distribution and commercial opportunities.

02

Market entry

Market assessment, localisation, channel strategy, licensing and partnerships.

03

Brand strategy

Positioning, naming, market analysis, brand architecture and storytelling.

04

Creative direction

Brand identity, campaigns, content, websites, photography and video.

Selected Works

Fashion · Luxury · Lifestyle · Technology · Media

Project 01 project
01Project 01
Project 02 project
02Project 02
Project 03 project
03Project 03
Project 04 project
04Project 04
Project 05 project
05Project 05
Project 06 project
06Project 06
Project 07 project
07Project 07
Project 08 project
08Project 08
Project 09 project
09Project 09
Project 10 project
10Project 10
Project 11 project
11Project 11
Project 12 project
12Project 12

Brands, partners, and projects

BIGUP brings together strategy, creativity and commercial development, supported by a network across design, media, manufacturing, technology and international business.

Based in Shenzhen, working across China and internationally.

Start a conversation