Business development
Strategic partnerships, distribution and commercial opportunities.
Building brands between China and the world
BIGUP is a brand strategy and business development consultancy helping Chinese and international brands grow through positioning, market entry, partnerships and creative development.
Connected capabilities
Market entry
Market assessment, localisation, channel strategy, licensing and partnerships.
Brand strategy
Positioning, naming, market analysis, brand architecture and storytelling.
Creative direction
Brand identity, art direction, campaigns, content, websites, photography and video.
Selected Works
Fashion · Luxury · Lifestyle · Technology · Media
Selected Works
Fashion · Luxury · Lifestyle · Technology · Media
Brands, partners, and projects
Brands, partners, and projects
brings together strategy, creativity and commercial development, supported by a network across design, media, manufacturing, technology and international business.
Based in Shenzhen, working across China and internationally.